Law Firm Marketing Consultant
There are several things that you need to take in mind when hiring a law firm consultant. Every the lawyer knows that there are certain rules that they must follow in their marketing and advertising efforts. These restrictions do not apply to those other service professionals. A law firm marketing consultant that is not aware of these things can put you at a danger of losing lots of money and time as well as grave consequences that include the loss of your bar license.
Having that in mind, here are three most essential things that you need to consider when hiring a legal marketing consultant.
Ensure that the Consultant is a Lawyer
A consultant who is a lawyer gives you the guarantee that they fully understand where you are coming from. The consultant has the first-hand experience of your stress issues, concerns and daily work at the firm. When you hire a legal marketing consultant; you can get to enjoy some peace of mind knowing that they are aware of the State Bar rules and they will abide by them. You must know that law firm marketing is completely different from other general business marketing. Not only will you have to abide by the state rules on advertising, but also work with the perception of the public on lawyers and general legal services which are absent in other service professionals.
The Flexibility of Their Payment Structures
Majoriity of law firm marketing consultants charge their services hourly based, but there are those that offer their services at a flat rate. A flat fee billing offers you the information you need to make a budget for your law firm and the peace of mind knowing what you will pay for it at the end of the day. As an alternative to the hourly payment or per project billing, some consultants will charge their services on a monthly retainer fee.
Does He/She Consider your Personality or Personal Preferences?
Marketing techniques are several. You can win over clients by direct marketing, blogging, podcast series, public speaking and many more. However, to gain more efficiency and profits in your marketing techniques, you must take into account your personal preferences and personality. A marketing plan that has been created on the basis of your boilerplate format, odds are that only half of the plan will be executed. It is important that you feel comfortable with your marketing activities, and feel that they match with your values as well as abide by the State Bar advertisement rules. If you do this, you will be following through the marketing efforts from a place of integrity.
You can get people to know you, like you and trust you in several ways but it is important that you only find ways that resonate most with your personality, preferred communication style, and business goal.
Reference: from this source